Notable Live Commerce Accounts and Popular Genres in Singapore

Famous Live Commerce Accounts Active in Singapore

Here are some of the most prominent influencers in Singapore's live commerce scene. They are more than just presenters — they achieve high conversion rates built on genuine trust with their audiences.

• Valery Yeo（@valeryteddybear）: Approximately 127,000 Instagram followers. One of Singapore's top live hosts, known for brand showcases on Shopee Live. She maintains long-term partnerships with multiple brands and a stable viewer base.
• Cheryl Chin（@cherb8ar）: Approximately 132,000 Instagram followers. Founder of skincare brand "cclo-up" and active on TikTok and YouTube with beauty and skincare live streams. A prime example of the "seller = host" model, where the influencer sells their own brand live.
• Qiu Ting / Qiu Qiu（@bongqiuqiu）: Approximately 281,000 Instagram followers. One of Singapore's largest lifestyle influencers, running live streams centred on beauty, food, and travel content. Her high profile attracts numerous brand collaborations, and her influence spans a wide age range.
• Rachell Ng（@aglimpseofrach）: Active across TikTok, YouTube, and Instagram covering fashion, beauty, and fitness. Participates in collaborative live streams with multiple brands and has strong appeal to younger audiences.
• Jacelyn Phang（@jacelynphang）: Runs live streams in the unique niche of feng shui and tarot, specialising in selling spiritual and wellness products. A clear example of how high purchase conversion rates can be achieved even in a niche market.

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• シンガポール SNS広告運用・日系企業向けマーケティング
• Popular Live Commerce Genres and the Keys to Success [Singapore & Southeast Asia]